Cecil Amey Partnerships
Join an established independent optical and hearing care brand with over 100 years of clinical excellence — and own your own practice in a selected territory across the UK.
Why Cecil Amey
Cecil Amey has evolved from a respected family business into a premium independent optical and hearing care brand. This next chapter is about helping GOC-registered optometrists and dispensing opticians own their own practice — carrying the same clinical standards and commercial discipline into new territories across the UK.
Built for long-term growth
01
Highly skilled optometrists and audiologists, ongoing training, and a culture of professional excellence underpin every practice.
02
From technology to frame and hearing collections, the proposition feels independent, expert-led and distinctly high quality.
03
Partners benefit from buying power, HR and marketing support, IT infrastructure, finance guidance and structured training.
Clinical excellence
Quality clinical care is the bedrock of the business. Partners step into a model shaped by continuous training, strong professional standards and a clear commitment to doing things properly.
Technology & innovation
Investment in advanced equipment ensures precise assessment and diagnosis, giving each practice the capability to deliver an excellent patient experience from day one.
BFA-aligned structure
The proposition has been developed with British Franchise Association guidance and supported by accredited consultants and legal advisers, giving it a solid, professional foundation.
What you need
You must be a GOC-registered optometrist or dispensing optician, or a qualified and registered audiologist. Franchise opportunities are open to practitioners across the UK.
Access to 50% of the overall funding requirement is needed to invest in the franchise and suitable premises.
Introductions to banking relationships can be arranged to support your funding conversations, subject to status.
Central support
Partners benefit from a wider support network that helps them launch with confidence and grow sustainably.
Start the conversation
Telephone
Visit
11 Church St
Attleborough
Norfolk NR17 2AH
Complete discretion, always
We understand that exploring a franchise opportunity often means doing so quietly — whether you are currently employed, working in partnership elsewhere, or simply not ready to make your interest known. Nothing you share with us will ever be passed on without your explicit permission. All conversations, documents and personal details are handled with the same integrity and professionalism we bring to every aspect of our business.